How to Create a Google Form for Customer Feedback

Why Use Google Forms for Feedback?

Google Forms is a free, easy way to:

• Collect customer feedback
• Gather survey responses
• Create simple questionnaires
• Automatically organise responses in a spreadsheet

Creating Your First Form

Step 1: Open Google Forms

• Go to forms.google.com
• Click Blank to start a new form
• Or choose a template from the gallery

Step 2: Name Your Form

• Click "Untitled form" at the top
• Enter a title (e.g., "Customer Feedback")
• Add a description explaining the purpose

Adding Questions

Question Types

Click a question, then click the dropdown to choose:

• Short answer: One line of text
• Paragraph: Longer responses
• Multiple choice: Choose one option
• Checkboxes: Choose multiple options
• Dropdown: Select from a list
• Linear scale: Rating (e.g., 1-5)
• Multiple choice grid: Matrix of options

Creating a Rating Question

For customer satisfaction ratings:

• Add a question: "How satisfied are you with our service?"
• Change type to Linear scale
• Set 1 to 5 (or 1 to 10)
• Label 1 as "Not satisfied" and 5 as "Very satisfied"

Creating a Comment Box

For open feedback:

• Add a question: "Do you have any additional comments?"
• Change type to Paragraph
• Toggle off Required (make it optional)

Customising Your Form

Add Sections

For longer forms:

• Click the Add section icon
• Add a section title
• This creates a new page in the form

Add Images or Videos

• Click the Add image or Add video icon
• Upload or link your media
• Position where needed

Change Theme

• Click the Palette icon (top right)
• Choose colours
• Add a header image
• Select font style

Form Settings

Click the Settings gear icon:

Responses Tab

• Collect email addresses: Track who responded
• Limit to 1 response: Prevent duplicates
• Edit after submit: Allow changes

Presentation Tab

• Show progress bar: For multi-page forms
• Shuffle question order: For randomisation
• Confirmation message: Thank respondents

Sharing Your Form

Get the Link

• Click Send (top right)
• Click the Link icon
• Optionally shorten the URL
• Copy and share

Embed on Website

• Click Send
• Click the Embed icon
• Copy the HTML code
• Paste into your website

Email Directly

• Click Send
• Enter email addresses
• Add a custom message
• Click Send

Viewing Responses

In Google Forms

• Open your form
• Click the Responses tab
• View summary charts and individual responses

In Google Sheets

• In the Responses tab, click the Sheets icon
• A new spreadsheet is created
• All responses appear automatically

Best Practices

• Keep forms short (5-10 questions)
• Use clear, simple language
• Make most questions optional
• Test the form yourself before sharing
• Thank respondents in the confirmation message

Need Help?

Contact our helpdesk at helpdesk@netlumait.com.au or call 1300 521 162.