The Shift to Internet-Based Calling
Voice over IP (VoIP) transmits phone calls over internet connections rather than traditional phone lines. Cloud phone systems take this further, hosting the phone system infrastructure in the cloud rather than on-premises.
For many Australian businesses, this shift offers cost savings, flexibility, and features that traditional phone systems can't match.
How VoIP Works
Traditional phone calls travel over dedicated phone network circuits. VoIP converts voice to data packets transmitted over IP networks—the same technology carrying your internet traffic.
At the sending endYour voice is digitised, compressed, and broken into data packets.
In transitPackets travel over internet connections, possibly taking different routes.
At the receiving endPackets are reassembled and converted back to audio.
All this happens fast enough that calls feel like traditional phone conversations.
Cloud Phone Systems
While VoIP describes the technology, cloud phone systems describe the delivery model.
Traditional on-premisesPBX hardware in your building, requiring capital purchase, maintenance, and technical expertise.
Cloud-hostedThe phone system runs in the provider's data centres. You pay per user per month. Updates and maintenance handled by the provider.
Most modern VoIP implementations for small and medium business are cloud-based.
Benefits for Business
Cost Savings
Lower call costsInternet calls between offices are free. International calls are typically cheaper than traditional services.
Reduced infrastructureNo expensive PBX hardware to purchase and maintain.
Predictable pricingMonthly per-user pricing makes budgeting straightforward.
Reduced line costsInternet trunks often cost less than traditional phone lines.
Flexibility
Location independenceUsers can take their extension anywhere with internet access.
Easy scalingAdd or remove users without hardware changes.
Remote work supportStaff work from home or on the road with full phone functionality.
Number portabilityKeep existing numbers when moving offices.
Features
Cloud phone systems typically include features that were expensive add-ons or unavailable with traditional systems:
- Voicemail to email
- Call recording
- Auto attendants
- Call queues
- Detailed call reporting
- Mobile apps
- Video conferencing integration
- CRM integration
Considerations and Challenges
Internet Dependency
VoIP requires reliable internet. Issues to consider:
BandwidthWhile individual calls don't use much bandwidth, simultaneous calls add up.
Quality of ServiceVoice traffic needs priority over general internet traffic to maintain call quality.
ReliabilityInternet outages mean phone outages unless alternatives are in place.
Backup optionsMobile failover or backup internet connections for critical reliability.
Call Quality
Factors affecting VoIP call quality:
JitterVariation in packet arrival times causes choppy audio.
LatencyDelay between speaking and the other party hearing creates awkward conversations.
Packet lossLost data causes audio gaps.
Good internal networks and adequate internet connections address most quality issues.
Emergency Calling
VoIP emergency calls (000) work differently:
Location informationTraditional phones automatically convey location. VoIP may not without proper configuration.
Power dependencyTraditional phone lines work during power failures. VoIP doesn't.
Ensure your system is properly configured for emergency services.
Implementation Considerations
Phone Options
Desk phonesTraditional-looking handsets designed for VoIP. Range from basic to feature-rich.
SoftphonesApplications running on computers. No separate hardware, but headsets recommended.
Mobile appsExtensions on smartphones. Great for mobility.
Wireless/DECT phonesCordless phones for office mobility.
Choose based on how people work. Many organisations use a mix.
Network Preparation
VoIP may require network adjustments:
VLAN configurationSeparate voice traffic from data traffic.
Quality of ServicePrioritise voice packets.
Power over EthernetFor desk phones, PoE simplifies cabling.
Switch capacityEnsure network switches can handle additional devices.
Number Porting
Keeping existing phone numbers involves:
Porting processTransfer numbers from current carrier to new provider.
TimelineTypically 10-20 business days in Australia.
PlanningDon't cancel old service before porting completes.
Training
Staff need to understand:
- How to use new phones/apps
- Features available to them
- Voicemail access
- Call handling procedures
- Mobile app usage
Transition Planning
Approaches include:
Parallel runningBoth systems active during transition.
Phased rolloutMove groups progressively.
Big bangSwitch everyone at once.
The right approach depends on organisation size and risk tolerance.
Popular Options
Several providers serve Australian small business:
Microsoft Teams PhoneIntegrates with Microsoft 365. Good for Teams-centric organisations.
Zoom PhoneIntegrates with Zoom meetings.
Independent providersRingCentral, 8x8, Vonage, and numerous Australian providers offer standalone cloud phone services.
Hosted PBXTraditional phone system features delivered via cloud.
Evaluate based on features, reliability, support, integration requirements, and total cost.
Making the Decision
Questions to consider:
Current situationWhat's your existing phone system? What works and doesn't work?
RequirementsWhat features do you need? What's nice to have?
Internet reliabilityIs your internet connection adequate for VoIP?
Integration needsWhat should the phone system connect to?
Support needsHow much help will you need implementing and managing?
BudgetWhat can you spend on transition and ongoing costs?
For most small and medium businesses, cloud phone systems offer compelling advantages over traditional alternatives. The key is choosing the right solution and implementing it properly.